Due to the fact that I have spent most of my time as a creative person working in the field of graphic design I would have to say that I am very influenced by the graphic design system of thought. Not that there is in fact one singular methodology that is graphic design, but rather the mindset of creating a piece for a certain "target audience" and with the intention of communicating something specific. I think that I very much take this notion of communication from graphic design and try to make my films say something very specific, or at least bring up a specific issue.
My past, and current work revolve around my torn ideologies pertaining to design as the dominant medium of advertising. It is my belief that all forms of advertising are in one way or another a type of propaganda, meant to sway their audience to their side and away from their competitors. As such it is up to the designer to make an informed and responsible decision as to whose propaganda they would like to promote. This is very much the angle from which I have approached most of my work up to this point (the exceptions being my very early work in experimental cinema, which was exactly that, experimental).
I would very much like to continue down this path for as long as I feel it is a viable topic, and right now, it seems as long as there is advertising there will need to be an equal resistance to its ways of over simplified persuasion. Design, for me, is a mode of thought that one takes into all they do, and I am taking my design mind set and applying it to moving pictures.
My techniques up to this point have led to a combined style of live action film with supplemental motion graphics. Not as in special effects per se but as supplemental visual information to aid the piece in communicating what I want it to communicate without shoving it down people's throats. Like I said earlier it is ingrained in my very being to think with type and image and as such have incorporated much of this mode of thought into my work.
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